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Timed-Sequenced Autoresponder eNewsletter Systems

A Powerful, Cost Effective Tool to Capture Visitor Sign Ups, Send Unlimited Follow Ups & Newsletters

This article tells you how to achieve the first essential step of setting up the infrastructure you need to start achieving your goals.

If you are:

• a new business just starting out with a small budget
• an existing business whose web site is not performing for you and you don't have the money to get professional help yet
• an individual with a dream of quitting your day job if only you had a 2nd stream of income

then there is no better place to put your money than a timed-sequenced autoresponder.  It is a cost-effective alternative or supplement to a web site that builds upon something that you already have that is worth its weight in gold -- your customer list!

"I have a 4000 customer email list of people who gave me their permission to contact them but never used it until last week using this autoresponder.  I got 6 orders the same day without doing any extra work!"

Marty Dorf

SlotmachinesUSA.com

This article will:

• explain the benefits of implementing a timed-sequenced autoresponder
• suggest what would be good processes to automate with a timed-sequenced autoresponder
• recommend an autoresponder that you can start using today

Are you running out of hours in the day to do everything?

Scenario 1 -- Existing Business

Just last week, a customer shared with me that they had over 600 clients and their sales force was not able to stay in contact with them all in a timely manner.

When I asked what their sales force did when they did get around to visiting, they said that they spent a lot of time educating their clients on other products and services -- explaining how they could be used to solve a specific problem and provide a certain benefit.

Immediately I thought of automation to:

• Free up your sales force for more time for problem solving -- providing more value to your customer
• Build your brand by increasing the frequency of your customers seeing your business name and logo
• Improve the consistency (quality), frequency, and timeliness of your "sales message'
• Reduce the need to present a lot of information at each sales call.  Less information increases its impact and increases its chances of being remembered

But what should you automate and which tool should you choose?

Scenario 2 -- New Business

Lots of new businesses start out on a shoe string -- with minimal staff (maybe just you) doing everything from production, marketing, and sales to cleaning the latrine. 

You know how time consuming it is to educate each new customer, one-at-a-time, on your product or service knowing that you probably will not get a sale, statistically, until they have been exposed to your branded message seven times.

Again, I think of automation to:

• Let you to keep in constant contact with your customers
• Free up your time to concentrate on tasks that can't be automated
• Present a sequenced sales message to new customers to educate them on your product or service
• Build your brand by increasing the frequency of your customers seeing your business name and logo

But what should you automate and which tool should you choose?

Scenario 3 -- Individuals Wanting a 2nd Stream of Income

You don't have to have a fancy web site that gets visibility in the search engines to make money on the Internet. 

Sound like heresy from a web developer?  There are other Internet business models (more details in upcoming issues) that allow you to build your customer base through networking with others that have email lists.

Again, I think of automation to:

• Write your message once and share your message many times -- letting the tool do the work for you
• Provide easy distribution of timed, sequenced messages, based on when an individual subscribed to the list

But what should you automate and which tool should you choose?

automate repeatable processes

New Customer Inquiries

New customer inquiries are perfect candidates for automation.  When a potential customer first emails you for information, automatically send them a "thanks for contacting us" email that provides the information they were requesting.

They get an immediate response with what they wanted, you get a validated email to add to your contact database so that you can follow up.

Four days later, send an automated sequenced email that follows up with some additional information about another benefit or feature, another service, a testimonial, etc.

You buy a little more time before you actually follow-up with a personalized sales call.

Customer Education on Your Product / Service Benefits

Presenting your product/service, little by little, one feature at a time, over time, is another perfect candidate for automation. 

This is done by sending single-shot enewsletters or a series of timed, sequenced enewsletters.

You don't have to say everything at once because the tool is automated and doing all the work -- not an expensive sales person out in the field.

Target your message to timely current events when the customer is most interested.

save time & Money -- Here's the tool I recommend

I have used four or five different enewsletters tools over the past three years, and have a good idea of what features are important, based on the level of sophistication of my business at the time. 

Each time I changed, it was for a good reason:

• Better customer support
• Better deliverability
• Ease-of-Use
• More features to meet the needs of my business as it grew more sophisticated
• Better value

But changing is painful and time-consuming, so take my advice and start with the tool I am recommending to you today.  It is one that will serve you well for years to come. 

You can use it to:

• Send one-time enewsletters
• Send automated, timed-sequence enewsletters
• Track where your leads are coming from (your web site vs enewsletter) by ad campaign
• Send text vs HTML format
• More features
• More Benefits
• Demo
• Pricing
  
  

take the first step towards achieving your goals

Take a no obligation FREE test drive and see how it works for yourself. Sign up now by filling out the form below.