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Banner Ads

What is a banner ad?

Banner ads are graphical advertisements used online to drive traffic to your Web site.  They are similar to ads in magazines, only better, because banner ads:

• Can incorporate animation to capture the reader's attention
• Link directly to the relevant material on your Web site for instant information.

What does a banner ad look like?

On this page are representative samples of banner ads designed by Web Site Helper for current clients.

Notice the incorporation of the company logo, eye-catching color, and a phrase to catch their viewer's attention -- making them want to know more about your company or product. 

Why Use Banner Ads?

Don't put all of your eggs in one basket.   Diversity is the name of the game when it comes to online advertising and banner ads should be one of the many tools in your marketing arsenal. 

They are effective.  Banner ads are an effective way to reach your targeted audience if done right.  Contact Web Site Helper to find discuss the specific needs of your industry.

Do you need a banner ad?

Banner ads are used by free banner exchanges (like LinkExchange) and for paid advertising with search engines like Yahoo, Excite, and Lycos.

Once you have a banner ad designed by Web Site Helper, you can contact other Web site owners and ask that you exchange banner ads for some free traffic exchange or Web Site Helper can set up a banner ad campaign for you.

What Size Banner Ad Do You Need?

A banner is defined in part by its dimensions.  A popular size is 468x60. If you are using your banner for advertising purposes you should have received detailed instructions on banner dimensions, file size, animation loops, etc...

Make sure the banner will meet the requirements of your banner program.   Banner Advertisers will not accept your banner if the dimension is incorrect or the file size is too large.  Web Site Helper will design a dynamic banner ad to ...

animated GIF. This version was designed with small file size, an eye catching animating, and constant branding message in mind.

What Does a Banner Ad Campaign Cost?

Typically, you pay for a banner ad based on the number of times the banner is displayed.  This is known as the "number of ad impressions". 

Ad impressions are purchased in groups of one thousand impressions. 

Online ads are going these days for a mere $1.50 CPM, which stands for "cost per thousand". 

Averages run $2 to $10.  Premium positions are not pricey, either. You can buy one of only two new text ads that will appear above the logo on giant search engine Google for $20 to $100 CPM

There are a variety of standard banner ad sizes -- which one you need depends upon the requirements of the Web site that displays the ad.

Diversify Today!

Let Web Site Helper set up a banner ad campaign for you that drives targeted traffic to your Web site.  Call today to find out more.

Serious About Getting Started?   Give Me a Call

Web It Up to the Next Level

When you call, you'll talk directly with me.  

Expect to spend some quality time so I can learn a little about your business goals.  Then we can talk about what solutions make sense for your business. 

You'll be excited to know that there are new and innovative technologies to get you where you want to go.  Together, we can make it happen.