937.974.5539   888.WEB.IT.UP
Beavercreek & Dayton, Ohio

Demonstration of Speed Improvements
Between Unoptimized & Optimized Graphic Images

What is Graphic Optimization?

Graphic optimization, a filtering process to discard unneeded pixels to gain improvements in download speed, is most needed to accommodate Web site visitors who access the Internet via 56K modems that have slower connection speeds than DSL or Broadband/T1.

What Are the Benefits of Accommodating Modem Users?

Nationally, 50% of Internet users still have modem links.  Without optimization, you could potentially lose 50% of your online business to interested buyers that find it too slow to wait for your Web site to download. 

You benefit by having visitors stick around on your site longer to increase the chance that they buy or contact you and the customer benefits by gaining timely access to your product/services.

What Do You Optimize?

Both still pictures (see demo below) and moving video (see demo of optimized video) must be optimized.

Still Picture Optimization Demo

Still picture optimization is best illustrated by showing actual comparisons of images before and after optimization. This demonstration does that. The entire demo should take less than 2 minutes.

NOTE: This is a two-step demo. I suggest that you keep the window from Step #1 open (the BEFORE image), but make it smaller so that you can compare it to the quality of the image from Step #2 (the AFTER image) to see that they are identical when displayed on the screen.

Test 1: Unoptimized Image In just a second, you will be asked to display a new Web page that contains a 4" x 6" picture that is NOT fully optimized. Using a watch with a second hand, start timing how long it takes for the image to fully display. Press the button when you are ready to start timing.		Test 2: Optimized Image Now, let's display a copy of the same picture which has been optimized. Press the button when you are ready to start timing.
Results? Was your time 62 seconds or less? If you have a 56K modem with a 28.8 connection speed, it would have taken 62 seconds to download this image. If you have DSL or broadband, then it would be much faster. But remember, just because YOU have a fast download speed does not mean that your customers do! Can you afford to lose their business?		Results? Was your time 7 seconds or less? If you have a 56K modem with a 28.8 connection speed, it would have taken 7 seconds to download this image. If you have DSL or broadband, then it would be much faster. But remember, just because you have a fast download speed does not mean that your customers do! Can you afford to lose their business?

Summary of Results

What you have just seen is a demonstration of how a picture, taken from:

• a digital camera
• scanned in from a photograph, or
• downloaded from the Internet from another Web site

can be made to download faster on YOUR Web site to accommodate your clients with the slowest modem speeds.

Believe it or not, there are still additional techniques that can make this picture download even faster.

An achievable goal for every Web page with a "reasonable" amount of graphics is to have it download in less than 10 seconds on a 56K modem.

These changes can be made to the graphics on a Web site without changing any of the other content or format of the Web site.

Serious About Getting Started?   Give Me a Call

Web It Up to the Next Level

When you call, you'll talk directly with me.  

Expect to spend some quality time so I can learn a little about your business goals.  Then we can talk about what solutions make sense for your business. 

You'll be excited to know that there are new and innovative technologies to get you where you want to go.  Together, we can make it happen.