937.974.5539 (Dayton)
865.223.6814 (Knoxville)
888.WEB.IT.UP
Beavercreek & Dayton, Ohio
Knoxville, Tennessee

eMail Marketing

Email Marketing:  Effective Tool for Suggestive Selling

Suggestive selling is very powerful.  Using eMail marketing to keep your customers abreast of something that interests them is appreciated and valuable to them.

QVC is a prime example of a successful major retail business that does this.  They send product announcements targeted to individuals who already told them they are interested in knowing more about certain topics. 

The good news is that small to medium-sized businesses can achieve the same results with readily available software, today. 

Keeps Your Name in Front of Clients

Out-of-sight means out-of-mind.  There is no reason to let this happen with eMail marketing.  eMail marketing is great for keeping your name in front of clients. 

Send short, targeted enewsletters to past or potential customers and give them useful information. They will appreciate you keeping them:

• On top of the latest news for what they are interested in
• Informed of upcoming sales or inventory reductions
• Updated on the latest industry-related news that affects them or their businesses directly.

builds Your Reputation As an Expert

By providing useful, industry-specific information, you quickly establish yourself as an expert in your field.

Your email readers will think of you when they require your product or service.

Increases Sales

Suggestive selling is an effective way to increase sales and Email marketing is great for doing suggestive selling. 

If you have a shopping cart, you can even include a "buy me" button in the enewsletter to make it easier to complete the sale.

All eMarketing Systems are Not Created Equal

eMail marketing is not simply using your personal email system, like Outlook or your AOL inbox, to send out information. 

Why not? Because they don't have the automated management and tracking tools that you need to take advantage of this technology.

But all eNewsletter services are not created equal.  Make sure you get an eNewsletter service that has timed-sequenced autoresponders.

Timed-sequenced autoresponders are an extremely powerful way to automate communication and save you time.  It is like having another sales associate working for you, sending out a series of emails:  1-hour, 2-days, 5-days, 1-week, etc. after a person requested information.

With the tools available today, email marketing is well within the budgets for any small to medium-sized business. 

Need Help Setting Up Your eNewsletter?

I design a custom enewsletter template to match your current marketing look that you can use again and again to reinforce your branding. 

I teach you how to use it so you can independently send out your enewsletters when you want, as often as you want.

Serious About Getting Started?   Give Me a Call

Web It Up to the Next Level

When you call, you'll talk directly with me.  

Expect to spend some quality time so I can learn a little about your business goals.  Then we can talk about what solutions make sense for your business. 

You'll be excited to know that there are new and innovative technologies to get you where you want to go.  Together, we can make it happen.