How to Attract People to Your Web Site
Determine Your Business Model
There are lots of ways to do attract visitors to your website. Which
approach you take depends upon your business model.
Model #1:
FREE Information, Lots of Visitors, Earn Ad Income
If
your business model is to offer free information in a specialized
field and get your revenue from visitors who click on advertisements
displayed on the page, then you need to do the following:
- Accumulate lots of topic-related content
- Keep the content updated with fresh, new material
- Make it easy for the visitor to find what they need
- Become known as a valuable resource
Examples of This Business Model
E-zine Articles: This website is a matching service
-- bringing writers and ezine publishers together. What do they
offer you, the consumer? -- FREE articles that
you can use in your own enewsletters or website pages to add value
to your site.
Articles are:
Income is generated by:
- Ads by Goooooogle . Notice the Google
Adsense ads strategically placed in the columns on various
pages. The web site earns income from Google whenever someone
clicks on those ads and leaves their web site.
- Google Adsense is free
to anyone who has a Web site and wants an opportunity to
generate ad revenue.
This business model is quite lucrative, earning some sites six-figure
incomes annually. Of course, the only way to achieve those kind
of results are to have:
- Lots of search engine exposure to drive
traffic to your site
- Valuable content to keep them there
- Satisfied, repeat visitors
|
