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Dear Reader,
This is the first issue of "The Big Picture", the e-newsletter
for managers, executives, and business owners who
appreciate the convenience of receiving helpful
tips and timely reminders on everything
business related, including technology.
Everything is fair game, but I promise to keep it focused on "The
Big Picture" goal of bettering customer relationships and increasing
sales.
Your comments and suggestions are encouraged.
Mary Johnson
Call me: 937-974-5539
Email me: mary@websitehelper.com
Web me: www.websitehelper.com
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"Opportunities are usually disguised by hard work, so most
people don't recognize them."
-- Ann Landers
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Trade Shows - All Booth Locations Are Not Created Equal
Believe it or not, the worst place that you could put your trade
show booth is right near the main entrance.
Why? People are not receptive to new information
yet because they have not adjusted to their new surroundings. They
are still getting oriented to the "lay-of-the-land" and switching
their mind set from being focused on rushing to get to their destination.
A Better Location: Select a location away from the
main entrance.
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Does Your Email Image Need a Facelift?
First impressions count and email is no exception. Make it all
that it can be. Check out these points to see if you need a facelift.
For a Professional Image:
- If you have a Web site, you should have email
addresses for yourself and your employees that match your Web
site's domain name (e.g. yourname@yourwebsite.com). These email
addresses are set up through your web hosting company -- most
of which offer 10 free accounts even with the most basic of service
plans.
- If you don't have a Web site and must rely
on an email account from your Internet Service Provider (ISP)(e.g.
AOL, AT&T, MSN, Roadrunner, etc.) then try to use your business
name or personal name (e.g. yourname@aol.com), which often is
difficult to do because all the good ones are taken.
- Either way, be creative. Think of a marketing
slogan that puts an image in their mind when they think of you
-- what will they remember when they are on the golf course.
I saw a good one just the other day. A professional singer had "ILoveToSing@mydomain.com"
The Big Picture: As a business, you need to be taken
seriously and perceived as reliable, responsible, and an expert in
your field. Being up-to-date on your topic of expertise is a given
to attract and retain clients. In turn, being up-to-date on the use
of technology adds to your desired image of being current and on top
of things.
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Contribute Content and Increase Your Web Site's Link
Popularity
- Contribute content
- Ask questions
- Suggest future topics
If I use your input in future e-newsletters, you'll get your
name and Web site link included in that issue for all to see - even
the search engines.
The more you contribute useful content, the more links you get. This
is one way to contribute to your Web site's link popularity
rating and help you get higher rankings in the search
engines.
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Start Your Email Facelift Today
If your email addresses need a facelift, contact
me. This is an easy first step toward using technology
to change an aspect of your business that can be working against
you. Web Site Helper makes the Big Picture work for you.
Ask about "web based email" vs "Outlook Express" for
starters.
For an overview of my services, go to http://www.websitehelper.com/services.htm
Call me: 937-974-5539
Email me: mary@websitehelper.com
Web me: www.websitehelper.com
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