By Mary Johnson
  October 14, 2003  Issue 3       

 

Helping businesses build customer relationships and grow through the understanding and integration of technology and the Internet.

 


Dear Reader,

By now, you know that I am an avid reader and love to share new ideas that I have come across.

Today's Business Tip tells you how to be more persuasive at work or home. The Technology Tip solves the mystery of a common printer problem.

As always, questions and feedback are encouraged.

Mary Johnson

Call me:  937-974-5539
Email me:  mary@websitehelper.com
Web me:  www.websitehelper.com


 
In This Issue      
Food For Thought      

"If you want to know your past, look into your present conditions. If you want to know your future, look into your present actions."

-- Buddhist Saying

 
Business Tip      

 


Use the "Teach Me" Mantra To Be More Persuasive

Are you a good listener? -- even if they are boring or disagree with you?

It is easier to listen to someone who is attractive or has an engaging personality, but it is a lot harder if they do not meet your "most favored" status. Why? Because it is easier to judge than to listen.

Here are some ideas from The Art of Winning Conversation, by Morey Stettner, on how to improve your skills in this area so that you can become more persuasive.

Take this test. Think of three unflattering adjectives that you commonly use to describe people (examples are naive, opinionated, arrogant, ignorant). If you frequently find that you apply these labels while someone talks, as an escape from listening, this is actually coloring your impressions of them. Know your biases. Try not to deny the legitimacy of a speaker and give yourself a reason not to listen.

True listening consists of the ability to extract a speaker's main points and absorb the message without adding opinions or commentary. This way ideas are exchanged and learning takes place. Persuasive speakers lay the groundwork for their ultimate success by listening with patience, clarity, and focus.

You listen most effectively when you thirst for knowledge. Keep saying to yourself "Teach me, teach me, teach me" throughout the conversation. When there are breaks, ask follow-up questions to clarify and develop the ideas.

This attitude of positive expectation not only enhances your willingness to listen, but it also makes you more persuasive. After listening to learn what makes others tick, you are well equipped to stir their self-interest and win them over.

Action Item:  This is a skill and, as with any skill, requires practice. For starters, in your next conversation, expect to gain at least one fact or opinion.

 
Technology Tip      

 


Half a Horse of a Different Color

Most of us don't think about memory in a printer, but we should when we are in the market to buy a new one, or you may be disappointed when you have a late night deadline.

Did you ever run into a situation where you were trying to print a large file, perhaps with lots of graphics in it, and it would not print or would print only half of the page and stop? This was because you did not have enough memory in your printer.

If you are lucky enough to have a laser jet printer, your particular model probably is upgradeable and will allow you to add additional memory. This is not the case for ink jet printers. Your only option is to buy a new one with more memory. A good rule of thumb? 8 MB RAM is not enough. Go for 16 MB or more.

 
Shameless Self-Promotion      
 

Web Sites -- What the Numbers Say

eMarketer (http://www.eMarketer.com/news/articles.php) recently published some small business online statistics about Web sites.

The US Small Business Administration found in June that 81% of US small- to medium-size businesses have Internet access and 30% have Web sites. Of those that have Web sites, 51% agreed to the statement that their Web site provides company credibility.

If you don't have a Web site, or it is not as good or better than your competition's, then now may be a good time to take action.

Check out a new Web site that I just completed for Frydman Realty, a commercial realtor in Dayton, Ohio at www.FrydmanRealty.com.

Contact me today to find out how easy it is to get a Web site for your business.


Call me:  937-974-5539
Email me:  mary@websitehelper.com
Web me:  www.websitehelper.com