by Mary Johnson -- Web Site Helper LLC
  April 30, 2005  Issue 16

• Move Over "Dancing Baby", There's a New Kid in Town
• Give Away Information & Make a Living Doing It
• Power Tools I Recommend

Move Over "Dancing Baby", There's a New Kid in Town
--- Novelty: One Way to Drive Traffic to Your Web Site

Remember the "Dancing Baby" video from a few years back?  It was a phenomenon that is still remembered to this day because of its novelty.  (You can view the "Dancing Baby" video simply by entering "dancing baby video" into Google.)  

I was first introduced to the "Dancing Baby" by my younger brother, Tom.  He was telling everyone about it.  There was something about it that hit a chord with his generation. 

I have to admit that it got a reaction out of me too -- something between fascination and disbelief.  I remember it as if it was only yesterday.

It is like some expensive Super Bowl commercial that has a high entertainment factor.  Everybody talks about it but nobody knows who created it.  Yes, it is too bad for the sponsor, but great for everyone else.  It takes on a life of its own.

the Skateboarding Dog is unbelievable

Tom came through again by introducing me to this new video of the "Skateboarding Dog". You have never seen anything like it.

My Reaction?  Wow!  It is unbelievable.  I immediately wanted to share this with my friends, family, and you!  I couldn't help myself. 

Harness that Power to work for you

THAT is the power of novelty.  It has an energy of its own that you cannot stop.  Harness that power to work for you and you are using marketing to drive traffic to your web site.

Give Away Information & Make a Living Doing It

--- A Business Model That Works with Google AdSense

Your Business model drives your decisions

There are a lot of ways to attract visitors to your website and make money.  Which approach you take depends upon your business model. 

The "Free Information" Business Model

The "Free Information" business model consists of offering free information in a specialized field and getting your revenue from visitors who click on advertisements displayed on the page.

A web site based on this business model would need to do the following to pull it off:

• Accumulate lots of topic-related content
• Keep the content updated with fresh, new material
• Make it easy for the visitor to find & use the information/service
• Become known as a valuable resource
• Get the word out about the product/service

real-life Example

E-zine Articles: This website is a matching service -- bringing writers and ezine publishers together. 

What does E-zine Articles offer you, the consumer?  -- FREE articles that you can use in your own enewsletters or website pages to add value to your site. 

This site is successful because the articles are:

• Numerous & Current:  Anyone can "publish" original articles for redistribution on the site
• Easy-to-Find: Articles are organized by topic, author, most-viewed, highest-rated, etc.
• Easy-to-Use: You can cut and paste formatted text into your web site or easily send-to-a-friend

This site has a tremendous number of visitors because it has something to offer that is valuable.

Earn Money From Your Free Web Site

Popularity alone is not enough to pay the bills and put food on the table.   That is where Google Adsense comes into the picture.

Google Adsense.  Google Adsense allows you to earn income from Google whenever someone clicks on ads displayed under "Ads by Goooooogle" on your web page.  Notice the Google Adsense ads strategically placed in the columns on various pages of E-zine Articles.

To implement, simply place special Google Adsense code on a web page to automatically generate ads that are similar in nature to the content of your Web page.

This business model is quite lucrative, earning some sites six-figure incomes annually.  Of course, the only way to achieve those kind of results are to have:

• Lots of search engine exposure to drive traffic to your site
• Valuable content to keep them there
• Satisfied, repeat visitors

If you would like to know more about earning money from your existing Web site using Google Adsense, give me a call.

Fax-to-Email - Get your faxes as email attachments anywhere, anytime for as little as $14 a year.

Traditional FAX problems: 

• Lack of privacy -- incoming fax lies exposed for anyone to read
• Tied to the office -- you must be at the office to get the FAX
• Reliant on paper supply -- if you run out of paper, you miss the important FAX
• Ties up a phone line -- if your FAX is sharing a phone line, you may miss an important call

Here's HOW Fax-to-Email Eliminates Those Problems:

• Completely private -- Only you can see the fax because it is an attachment to an email in your in-box
• Never miss a fax -- Even when traveling you can view your FAX from your email.  Print only when you need a hard copy.
• Dedicated FAX number -- You get a new, dedicated FAX number to give out to your customers (not associated with a physical line at your facility).  Save money and completely eliminate your dedicated FAX line.   Frees up your current line for business calls.

I have been using Fax-to-Email for over 3 years and wouldn't do without it. 

Cell:  937-974-5539 (EST)
Toll Free: 1-888-WEB IT UP (932-4887)
Email:  Mary@WebSiteHelper.com
Web:  www.WebSiteHelper.com