Hi There
I have a confession to make. Last weekend, I made an impulse
buy. There,
I've said it.
Don't misunderstand me. I am happy about it. The vendor
is happy about it. It is a good thing.
Let me share with you my story so you, too, can help your customers
join in on similar win-win situations.
My husband and I attended a huge fine arts festival in
Columbus, Ohio. We go every year because there are over 300
vendors of high-quality art from all over the US. Not to mention
that it was a beautiful day and we could walk downtown along the river
and enjoy the beautiful view of the city skyline.
I was in the market for a high-end leather purse to replace one I
bought over 10 years ago at the same festival. I had certainly gotten
my money's worth out of it, and even though I still got compliments
on it, I was ready for something new.
I came across this booth that had leather backpacks -- you know the
kind that teens and 20-somethings have been wearing for years. Not
the canvas book bags, but the smaller kind that are slung low on the
back.
I always admired them on others and had thought about getting one
over the years, but in the back of my mind, I was concerned about security.
Pick pockets, to be more specific. I was actually targeted by a pick-pocket
years ago when I was touring Vatican City in Rome. I discovered, hours
later, a knife slash through my large canvas bag where they had tried
to make an opening to insert their hand.
Luckily, they didn't get anything. But I got smarter as a result.
Well, this backpack was designed to be pick-pocket proof! Their solution
was a simple one. They had the straps go through a loop that closed
off the opening, making it impossible to open unless the straps were
loosened. You could wear it on your back with the peace-of-mind knowing
that your contents were safe.
Well, to make a long story short, it still took me a half hour to
choose the right color and style, but I did buy it. Not because of
its fine grain leather, nor its inclusion of a zipper on the strap
(both of which are features) but rather, because the zipper allowed
me the flexibility of converting the two straps into one so I could
sling it over one shoulder when I wanted a more "professional" look
and the fact that the bag was pick-pocket-proof (both of which are
benefits).
HOW TO CONVERT YOUR CUSTOMERS INTO IMPULSIVE BUYERS
Are you stressing the benefits of your products or the features? It
is the benefits that convert a potential buyer, who is on the edge,
into an actual buyer.
Believe it or not, the benefits of your product/service may not be
obvious to your customers until you point them out. Get some of your
sales staff together and find out the real reason your customers are
buying your products. You may be surprised.
Next, make sure you stress these benefits on your website and in your
other marketing literature. Don't bury them in heavy paragraphs of
text. Make them obvious. Include them in headers and bulleted lists.
Remember, you save the punch line until the end for jokes, but your
website is no joke. Tell them your benefits up front.
This tip is guaranteed
to "Web It Up to the Next Level".
SICSA - The society for the improvement of conditions for
stray animals
Integrated Event Registration Shopping Cart
SICSA knows that the easier you can make it for your customers
to use your services, the more they will use your services.
That's
why they added an online event registration shopping cart to
their newly designed website.
Now it is easy to check on available classes and register
for them online.
Cell: 937-974-5539
(EST)
Toll Free: 1-888-WEB-IT-UP (932-4887)
Email: Mary@WebSiteHelper.com
Web: www.WebSiteHelper.com
|
