Modeling Agency Web Site

Active Image, a modeling / booking agency in Columbus Ohio, wanted a face-lift.  They had a small web site that the agency had outgrown. 

They never got any responses from it and it was awkward to use because:

• It scrolled horizontally (a definite no-no)
• The navigation menu was not on all of the pages so the "back" button required unnecessary steps to navigate the site.
  

Before & After Designs

Notice the difference between the "before" and "after" designs.

The new website incorporates the use of:

• More Photos -- all of which depict actual models from the agency
• Subtitles (for skimming text)
• Bulleted lists
• A consistent navigation menu on every page
• A redesign with a distinct personality
• Marketing text that is easier to read -- less text -- more message

success

Karen has since told me that she is getting contacts from the Internet and her business has picked up as a direct result of the new Web site.

One story I remember her relating soon after the site went live was that a client called her, after seeing the models on the home page, and said, "I didn't know you had child models."

Oh! The power of a photograph.

After Redesign

Before Redesign