|
BurnetteClingman,
president of BCE, needed a Web site with:
- A More Professional Look to appeal
to her corporate clients
- Better Navigation so her visitors
could find what they needed fast
- Better Marketing Text that stressed the benefits
of using her services
Before & After Designs
Notice the difference between
the "before" and "after" designs.
Many of the Web site pages on the "before" design were
done entirely in Flash and the text was embedded in graphics. This
made it impossible for those pages to get any visibility
in the search engines.
The new website incorporates the use of:
- Search engine friendly coding
- Shorter paragraphs
- Subheadings (for skimming text)
- Bulleted lists
- More links on
every page
- Marketing text that is easier to read -- less text
-- more message
|
