937.974.5539   888.WEB.IT.UP
Beavercreek & Dayton, Ohio

"I have read through the content. It really looks awesome. I think we are off to a great start."

Brad Zitzner
REO Investment Property Specialist
The McAllister Team member

NOTE:  Click on the numbers to jump to another case study

Internet Marketing (SEO) for Real Estate

The McAllister Team

Here is an example of an existing Website that I performed search engine optimization (SEO) on new content that I created to get visibility in the search engines.

This was followed by a website redesign to give it a more professional look.

The Content

I believe in thinking outside the box.  The The McAllister Team liked my ideas about providing more value to their web site visitors than their competition.

We did this by capturing their intimate knowlege of their hometown of Springfield Ohio and describing all of the neighborhoods -- their typical housing prices, features, lifestyle, etc. 

This not only gave us lots of valuable information but also ways to legitimally, according to the strict non-spamming rules of the search engines, work in search engine keywords to the copy.

The Approach

Integrating the new copy was a challenge as the original site was written in PHP and the code it produced could not be searched by the search engines because the links were not traceable.

I had to come up with a different way to integrate the code in a seamless fashion.  I challenge you to tell which web pages are mine and which are from the original site.