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Search Engine Optimization (SEO)

What is SEO?

Search Engine Optimization (SEO) involves optimizing your Web site content, design, architecture, and linking strategy based on the relevancy algorithms search engines use to index and rank Web pages. 

Some important factors to consider are:

• the age of the website
• the age of the page
• the overall popularity of the website on the Internet as a whole
• the overall popularity of the page with respect to other pages within the website
• the authority and trust factor of the domain
• the words being used within the visible content of the page
• the words used in anchor text pointing to the page
• the words used in alt attribute text pointing to the page, and
• about 90 other, less important factors!

The bottom line is that SEO gives you free placement in the search engines, eliminating the recurring costs associated with pay-per-click advertising models.

Web Site Helper's Search Engine Optimization Methodology includes addressing the following areas:

• Keywords to Target
• Site Content
• How the site content is "read" by the search engines (html page elements)
• Internal Link Structure
• External Link Popularity (PageRank)

Web Site Helper creates a keyword list based not only on what you sell but what millions of prospective customers are actually searching for.

We then optimize your Web site, using this keyword list, by modifying existing page templates and restructuring internal links.

We can also recommend creating missing content for generic terms by "writing for the search engines".

Finally, we can help increase external link popularity (Commonly referred to as PageRank) with keyword infused directory submissions and/or by implementing an external link-building campaign.

Serious About Getting Started?   Give Me a Call

Web It Up to the Next Level

When you call, you'll talk directly with me.  

Expect to spend some quality time so I can learn a little about your business goals.  Then we can talk about what solutions make sense for your business. 

You'll be excited to know that there are new and innovative technologies to get you where you want to go.  Together, we can make it happen.