937.974.5539 (Dayton)
865.223.6814 (Knoxville)
888.WEB.IT.UP
Beavercreek & Dayton, Ohio
Knoxville, Tennessee

Solutions by Industry Professional Retail Real Estate Not-for-Profit Manufacturing   Desired Results Get new customers Keep your name in front of clients Show up in the search engines Sell from your Web site Increase sales Establish credibility

Web Analytics

What is Web Analytics?

Web analytics is the study of the behavior of website visitors. The data is used to determine which aspects of your website work according to your business objectives — such as, which landing pages encourage people to make a purchase.

What Web Analytics Tools Should I Use?

Data collected almost always starts with web traffic reports. These come with virtually all web hosting accounts.  Ask your webmaster if yours is turned on. 

It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed.

A popular free tool is Google Analytics.  This requires the insertion of tracking code onto each page, as is true of most web analytics tools.

More advanced tools include Click Tracks and Hit Wise.  

How to Improve Your Web Site's Performance

This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Web Site Helper can do the following to improve your Web Site's performance:

• Analyze which search phrases are converting better than others to your desired visitor behavior (make a purchase, sign up for your newsletter, fill out your contact form, etc.)
• Create additional SEO pages to increase the traffic for those search phrases that are converting well, but for which you are paying daily click charges.  This reduces your overall paid advertising budget for the long term.

Serious About Getting Started?   Give Me a Call

Web It Up to the Next Level

When you call, you'll talk directly with me.  

Expect to spend some quality time so I can learn a little about your business goals.  Then we can talk about what solutions make sense for your business. 

You'll be excited to know that there are new and innovative technologies to get you where you want to go.  Together, we can make it happen.