937.974.5539 (Dayton)
865.223.6814 (Knoxville)
888.WEB.IT.UP
Beavercreek & Dayton, Ohio
Knoxville, Tennessee

Custom Websites

click to read case study

Web Site Design

more than a pretty picture

You want a Web site that looks great!  But you also want one that is a work horse to grow your business.

Successful Web sites are more than a "pretty picture".  They also incorporate the following technology and specialized expertise:

Web Site Helper has the Internet experience to give you the results you need.

Plan to Be a Successful Web Site

The difference between a successful web site and a failure is found in the planning, design, and marketing of the site.

Web Design

A great Web site has the following Web design elements:

• Professional design to convey credibility and intended company image
• Complements existing marketing efforts by maintaining consistent look and feel.
• Effective use of graphics that contribute to the goals of the site
• Intuitive navigation that is easy-to-understand and consistent
• Multiple ways to get to information to accommodate the different needs of visitors
• Easy to read fonts that accommodate the needs of the viewers

web Site Architecture

A great Web site has the following site architecture elements:

• Intuitive navigation that is easy-to-understand and consistent
• Multiple ways to get to information to accommodate the different needs of visitors
• Fast Web page downloads, even on the slowest of Internet connections (demo)
• Cross-browser compatible so that features do not appear broken on different browser versions (Internet Explorer vs Netscape vs Mac vs PC)
• Prints brochure-like copies, with no cut-off margins.
• Easy to maintain to minimize your long-term maintenance costs.

Web Site Helper carefully analyzes the design and structure of your Web site and recommends ways to make less accessible areas more search engine "friendly". 

Risks and cost/benefit considerations will be reviewed and discussed with you, the client, to design a system that meets your needs.

database design

A great Web site has the following database design elements:

• Relational Database design that is easy to maintain

Web Site Helper works with MySQL, MS SQL, or MS Access databases using Cold Fusion, PHP, or ASP.

Web Site Content

A great Web site has the following site content elements:

• Effective copywriting that motivates the visitor to take immediate action.  This could range from simply looking deeper into the Web site to signing up for a newsletter, calling for information, or buying the product online. 
• Fast Web page displays where graphics are optimized to achieve fast web page downloads even on the slowest of Internet connections (demo)
• Prints brochure-like copies, with no cut-off margins.
• Easy to read

Most search engines use the relevancy of your Web site content as the primary criteria for ranking it in response to a query. Our team will optimize the quality and quantity of your Web site content, placing particular emphasis on keyword location, spacing, frequency, usage, and density.

SEARCH ENGINE MARKETING

A great Web site has the following search engine friendly elements:

• Effective copywriting that incorporates and optimizes the relevant keywords for which visibility is desired in the search engines.
• Navigation that accommodates the needs of the search engines so they can effectively index the pages within your Web site.
• Ethical coding practices that do not use "spamming" techniques that could cause your Web site to be black-listed from the search engines.

Search engine marketing is a separate skill unto itself.  However, it is tightly coupled with the Site Content and the Site Design.  You need an Internet solutions provider that is experienced in both.  This is not the norm for most ordinary Web design firms.

Web Site Helper is not your ordinary Web design firm.  We are experienced in both Search Engine Marketing and Web Site Design. 

Meta Tags, Titles & Descriptions

Although keyword-optimized meta-tags can help boost your site's search engine visibility, most engines now use meta-tags more as a flag for potential abuse. Meta-tags that are overly laden with keywords often receive a penalty.

I will ensure that your meta-tags are keyword-optimized in accordance with search engine ethical standards. In addition, I will make recommendations on proper titles and meta-descriptions.

What you don't know can hurt you

The use of the following features can detract from the effectiveness of your Web site, ultimately affecting sales:

• Database
• Poor internal linking structure
• Flash
• Frames
• Password-protected areas

Failing to use the right features or incorporating the wrong features will result in:

• Customer dissatisfaction, frustration, or worse -- lost customers
• Fewer sales
• Wasted Web site development dollars
• Wasted advertising dollars

You can be assured that the Big Picture is kept in mind throughout the entire design phase to give you the most professional Web site possible for a fantastic value, affordable for most small and medium-sized businesses.

Serious About Getting Started?   Give Me a Call

Web It Up to the Next Level

When you call, you'll talk directly with me.  

Expect to spend some quality time so I can learn a little about your business goals.  Then we can talk about what solutions make sense for your business. 

You'll be excited to know that there are new and innovative technologies to get you where you want to go.  Together, we can make it happen.